Privacy Policy

1. Introduction

Welcome to Ayushi Trends ("we", "our", or "us"). We specialize in premium Indian girls' ethnic wear (Suits, Lehengas, Kurtis) and operate the "Ayushi Trends" mobile application and website at https://ayushitrends.in.

We value your trust and are committed to protecting your personal information. This Privacy Policy details what information we collect, how it is used, and how your rights are safeguarded.

2. Information We Collect

To provide our shopping and order fulfillment services, we collect:

• Personal Information: Full name, shipping/delivery address, pincode, phone number, and email address.
• Account Credentials: Google Sign-In profile information (UID, email address, profile picture) or mobile authentication records.
• Order & Transaction Records: Order items, selected sizes, payment status, transaction identifiers, delivery tracking updates, and customer support chats. Note: We do not store full credit card numbers or UPI PINs; all payments are processed through RBI-authorized payment gateways.
• Device & Analytics Data: App version, device model, operating system, and approximate location (used solely for serviceable pincode autofill).

3. How We Use Your Information

• To process, ship, and deliver your ethnic wear orders to your doorstep.
• To send order confirmations, invoice receipts, shipping alerts, and OTPs via SMS/notifications.
• To offer customer care and address sizing, cancellation, or exchange requests.
• To prevent fraudulent orders and maintain platform security.
• To show personalized festive collections and exclusive offers (which you can opt out of at any time).

4. Data Sharing & Third-Party Processors

We never sell your personal data. We only share essential information with trusted service providers necessary to operate our business:

• Logistics & Courier Partners: Name, phone number, and delivery address to deliver packages to your address.
• Payment Processors: Secure, encrypted communication to verify payment completion.
• Cloud Infrastructure: Microsoft Azure and Google Firebase for secure data storage and real-time backend updates.

5. Data Security

We employ industry-standard 256-bit SSL encryption for all data transmissions. Access to customer records is restricted to authorized personnel solely for order processing and support.

6. Account & Data Deletion Rights

You have the right to request deletion of your account and all associated personal data at any time without needing to keep the app installed:

• Submit your deletion request via our online portal at Account & Data Deletion Request.
• Or email us directly at support@ayushitrends.in with your registered phone number.
• All personal profile records, addresses, and wishlist history will be permanently erased within 7–14 business days. Transactional tax invoices are retained for the statutory period required by Indian GST laws.

7. Contact Us & Grievance Redressal

If you have any questions or concerns regarding this Privacy Policy, please contact our Grievance Officer: